Educational, Guidance, and Career Counselors and Advisors Salary in Appleton, WI

BLS Occupational Employment & Wage Statistics • May 2025 • Appleton, WI

Median annual salary $61,780 -5.2% vs national
Median hourly $29.70
10th percentile $34,240
90th percentile $87,110
Employed locally 190
National median $65,140

Compare Educational, Guidance, and Career Counselors and Advisors salary & buying power

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Educational, Guidance, and Career Counselors and Advisors
in
Appleton, WI
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    Salary percentile breakdown

    10th
    $34,240
    25th
    $50,720
    50th (median)
    $61,780
    75th
    $75,120
    90th
    $87,110

    Appleton economic context

    Unemployment rate 2.50% 2024 annual avg • BLS LAUS
    Median household income $83,919 2023 • Census ACS
    Educational, Guidance, and Career Counselors and Advisors salary vs area income 74% Median Educational, Guidance, and Career Counselors and Advisors salary is 26% below the area median household income

    Top-paying metros for Educational, Guidance, and Career Counselors and Advisors

    Metro areaMedian salary
    El Centro, CA $134,820
    Bremerton-Silverdale-Port Orchard, WA $109,390
    Grand Island, NE $108,030
    Oxnard-Thousand Oaks-Ventura, CA $102,130
    San Francisco-Oakland-Fremont, CA $100,960
    Santa Rosa-Petaluma, CA $100,020

    Nearby metros — Educational, Guidance, and Career Counselors and Advisors salary comparison

    Metro areaMedian salary
    Kennewick-Richland, WA $91,020
    Brunswick-St. Simons, GA $76,450
    Providence-Warwick, RI-MA $75,110
    Milwaukee-Waukesha, WI $67,170
    Madison, WI $66,950
    Philadelphia-Camden-Wilmington, PA-NJ-DE-MD $66,940

    Related occupations in Appleton, WI

    OccupationMedian salary
    Substance Abuse, Behavioral Disorder, and Mental Health Counselors $61,710
    Social and Human Service Assistants $46,210
    Child, Family, and School Social Workers $53,200
    Healthcare Social Workers $64,630
    Social Workers, All Other $59,290
    Mental Health and Substance Abuse Social Workers $46,490

    Frequently asked questions

    How much do Educational, Guidance, and Career Counselors and Advisors make per hour in Appleton?

    The median hourly wage for Educational, Guidance, and Career Counselors and Advisors in Appleton, WI is $29.70, based on BLS OEWS 2025 data. Top earners (90th percentile) make $37.72 or more per hour.

    Is Appleton above or below average for Educational, Guidance, and Career Counselors and Advisors salaries?

    The median Educational, Guidance, and Career Counselors and Advisors salary in Appleton, WI is 5.2% below the national median of $65,140. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Educational, Guidance, and Career Counselors and Advisors in Appleton?

    Entry-level Educational, Guidance, and Career Counselors and Advisors (10th percentile) earn around $34,240 per year in Appleton, WI. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $50,720.