Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products Salary in Santa Rosa, CA

BLS Occupational Employment & Wage Statistics • May 2025 • Santa Rosa-Petaluma, CA

Median annual salary $125,300 +25.2% vs national
Median hourly $60.24
10th percentile $56,740
90th percentile $205,400
Employed locally 120
National median $100,070

Compare Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products salary & buying power

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Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
in
Santa Rosa, CA
vs

    Salary percentile breakdown

    10th
    $56,740
    25th
    $83,530
    50th (median)
    $125,300
    75th
    $129,110
    90th
    $205,400

    Santa Rosa economic context

    Unemployment rate 4.10% 2024 annual avg • BLS LAUS
    Median household income $102,840 2023 • Census ACS
    Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products salary vs area income 122% Median Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products salary is 22% above the area median household income

    Top-paying metros for Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

    Metro areaMedian salary
    Cheyenne, WY $168,990
    San Jose-Sunnyvale-Santa Clara, CA $161,510
    Rochester, MN $156,910
    Northern New Mexico nonmetropolitan area $152,500
    Morgantown, WV $150,190
    Sussex Delaware nonmetropolitan area $143,470

    Nearby metros — Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $161,510
    Capital/Northern New York nonmetropolitan area $137,200
    San Francisco-Oakland-Fremont, CA $135,680
    California $123,980
    Utica-Rome, NY $118,850
    Santa Cruz-Watsonville, CA $117,900

    Related occupations in Santa Rosa, CA

    OccupationMedian salary
    Cashiers $37,780
    Retail Salespersons $38,760
    Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products $75,940
    First-Line Supervisors of Retail Sales Workers $55,430
    Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel $74,100
    Demonstrators and Product Promoters $47,050

    Frequently asked questions

    How much do Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products make per hour in Santa Rosa?

    The median hourly wage for Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products in Santa Rosa, CA is $60.24, based on BLS OEWS 2025 data. Top earners (90th percentile) make $103.14 or more per hour.

    Is Santa Rosa above or below average for Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products salaries?

    The median Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products salary in Santa Rosa, CA is 25.2% above the national median of $100,070. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products in Santa Rosa?

    Entry-level Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products (10th percentile) earn around $56,740 per year in Santa Rosa, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $83,530.