Market Research Analysts and Marketing Specialists Salary in Massachusetts

BLS Occupational Employment & Wage Statistics • May 2025 • Massachusetts nonmetropolitan area

Median annual salary $82,000 +6.6% vs national
Median hourly $39.42
10th percentile $48,830
90th percentile $135,760
Employed locally 210
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Massachusetts
vs

    Salary percentile breakdown

    10th
    $48,830
    25th
    $59,650
    50th (median)
    $82,000
    75th
    $102,880
    90th
    $135,760

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Related occupations in Massachusetts

    OccupationMedian salary
    Accountants and Auditors$86,490
    Human Resources Specialists$77,140
    Business Operations Specialists, All Other$78,170
    Fundraisers$66,690
    Buyers and Purchasing Agents$76,790
    Training and Development Specialists$58,520

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Massachusetts?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Massachusetts is $39.42, based on BLS OEWS 2025 data. Top earners (90th percentile) make $73.09 or more per hour.

    Is Massachusetts above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Massachusetts is 6.6% above the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Massachusetts?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $48,830 per year in Massachusetts. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $59,650.