Market Research Analysts and Marketing Specialists Salary in New York, NY-NJ

BLS Occupational Employment & Wage Statistics • May 2025 • New York-Newark-Jersey City, NY-NJ

Median annual salary $97,360 +26.5% vs national
Median hourly $46.81
10th percentile $58,100
90th percentile $164,070
Employed locally 75,190
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
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New York, NY-NJ
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    Salary percentile breakdown

    10th
    $58,100
    25th
    $72,600
    50th (median)
    $97,360
    75th
    $128,600
    90th
    $164,070

    New York economic context

    Unemployment rate 4.50% 2024 annual avg • BLS LAUS
    Median household income $97,334 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 100% Median Market Research Analysts and Marketing Specialists salary is 0% above the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    Boston-Cambridge-Newton, MA-NH $95,930
    Washington $94,300

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    Rochester, NY $74,620
    Buffalo-Cheektowaga, NY $74,370
    Ithaca, NY $73,540
    Syracuse, NY $71,260
    Kiryas Joel-Poughkeepsie-Newburgh, NY $69,870

    Related occupations in New York, NY-NJ

    OccupationMedian salary
    Accountants and Auditors$105,100
    Project Management Specialists$121,680
    Management Analysts$110,950
    Human Resources Specialists$83,060
    Financial and Investment Analysts$128,490
    Business Operations Specialists, All Other$89,740

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in New York?

    The median hourly wage for Market Research Analysts and Marketing Specialists in New York, NY-NJ is $46.81, based on BLS OEWS 2025 data. Top earners (90th percentile) make $80.23 or more per hour.

    Is New York above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in New York, NY-NJ is 26.5% above the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in New York?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $58,100 per year in New York, NY-NJ. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $72,600.