Market Research Analysts and Marketing Specialists Salary in Boston, MA-NH

BLS Occupational Employment & Wage Statistics • May 2025 • Boston-Cambridge-Newton, MA-NH

Median annual salary $95,930 +24.7% vs national
Median hourly $46.12
10th percentile $53,470
90th percentile $162,020
Employed locally 30,540
National median $76,950

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Market Research Analysts and Marketing Specialists
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Boston, MA-NH
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    Salary percentile breakdown

    10th
    $53,470
    25th
    $72,130
    50th (median)
    $95,930
    75th
    $130,200
    90th
    $162,020

    Boston economic context

    Unemployment rate 3.70% 2024 annual avg • BLS LAUS
    Median household income $112,484 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 85% Median Market Research Analysts and Marketing Specialists salary is 15% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Washington $94,300

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Seattle-Tacoma-Bellevue, WA $102,390
    Massachusetts $93,430
    Worcester, MA $83,570
    Springfield, MA $82,700
    Massachusetts nonmetropolitan area $82,000
    Austin-Round Rock-San Marcos, TX $79,370

    Related occupations in Boston, MA-NH

    OccupationMedian salary
    Accountants and Auditors $97,580
    Management Analysts $134,580
    Human Resources Specialists $83,930
    Project Management Specialists $110,010
    Financial and Investment Analysts $110,450
    Business Operations Specialists, All Other $91,160

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Boston?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Boston, MA-NH is $46.12, based on BLS OEWS 2025 data. Top earners (90th percentile) make $80.50 or more per hour.

    Is Boston above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Boston, MA-NH is 24.7% above the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Boston?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $53,470 per year in Boston, MA-NH. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $72,130.