Market Research Analysts and Marketing Specialists Salary in Mid Michigan

BLS Occupational Employment & Wage Statistics • May 2025 • Mid Michigan nonmetropolitan area

Median annual salary $52,500 -31.8% vs national
Median hourly $25.24
10th percentile $32,950
90th percentile $94,470
Employed locally 470
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Mid Michigan
vs

    Salary percentile breakdown

    10th
    $32,950
    25th
    $41,140
    50th (median)
    $52,500
    75th
    $73,210
    90th
    $94,470

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Related occupations in Mid Michigan

    OccupationMedian salary
    Accountants and Auditors$69,490
    Buyers and Purchasing Agents$60,310
    Human Resources Specialists$62,120
    Project Management Specialists$85,180
    Business Operations Specialists, All Other$72,780
    Loan Officers$70,390

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Mid Michigan?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Mid Michigan is $25.24, based on BLS OEWS 2025 data. Top earners (90th percentile) make $48.94 or more per hour.

    Is Mid Michigan above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Mid Michigan is 31.8% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Mid Michigan?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $32,950 per year in Mid Michigan. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $41,140.