Market Research Analysts and Marketing Specialists Salary in South Central Wisconsin

BLS Occupational Employment & Wage Statistics • May 2025 • South Central Wisconsin nonmetropolitan area

Median annual salary $57,460 -25.3% vs national
Median hourly $27.62
10th percentile $33,380
90th percentile $96,520
Employed locally 780
National median $76,950

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Market Research Analysts and Marketing Specialists
in
South Central Wisconsin
vs

    Salary percentile breakdown

    10th
    $33,380
    25th
    $46,440
    50th (median)
    $57,460
    75th
    $74,300
    90th
    $96,520

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Related occupations in South Central Wisconsin

    OccupationMedian salary
    Accountants and Auditors $74,820
    Human Resources Specialists $63,740
    Project Management Specialists $85,650
    Buyers and Purchasing Agents $67,910
    Training and Development Specialists $61,820
    Business Operations Specialists, All Other $62,020

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in South Central Wisconsin?

    The median hourly wage for Market Research Analysts and Marketing Specialists in South Central Wisconsin is $27.62, based on BLS OEWS 2025 data. Top earners (90th percentile) make $48.36 or more per hour.

    Is South Central Wisconsin above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in South Central Wisconsin is 25.3% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in South Central Wisconsin?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $33,380 per year in South Central Wisconsin. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $46,440.