Market Research Analysts and Marketing Specialists Salary in South Florida

BLS Occupational Employment & Wage Statistics • May 2025 • South Florida nonmetropolitan area

Median annual salary $60,680 -21.1% vs national
Median hourly $29.17
10th percentile $34,900
90th percentile $120,000
Employed locally 200
National median $76,950

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Market Research Analysts and Marketing Specialists
in
South Florida
vs

    Salary percentile breakdown

    10th
    $34,900
    25th
    $48,750
    50th (median)
    $60,680
    75th
    $83,760
    90th
    $120,000

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Related occupations in South Florida

    OccupationMedian salary
    Accountants and Auditors$78,940
    Business Operations Specialists, All Other$78,470
    Human Resources Specialists$60,420
    Project Management Specialists$92,780
    Management Analysts$77,270
    Compliance Officers$77,300

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in South Florida?

    The median hourly wage for Market Research Analysts and Marketing Specialists in South Florida is $29.17, based on BLS OEWS 2025 data. Top earners (90th percentile) make $59.02 or more per hour.

    Is South Florida above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in South Florida is 21.1% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in South Florida?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $34,900 per year in South Florida. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $48,750.