Market Research Analysts and Marketing Specialists Salary in Southwest Virginia

BLS Occupational Employment & Wage Statistics • May 2025 • Southwest Virginia nonmetropolitan area

Median annual salary $63,900 -17% vs national
Median hourly $30.72
10th percentile $36,610
90th percentile $117,920
Employed locally 270
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Southwest Virginia
vs

    Salary percentile breakdown

    10th
    $36,610
    25th
    $45,150
    50th (median)
    $63,900
    75th
    $85,810
    90th
    $117,920

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Related occupations in Southwest Virginia

    OccupationMedian salary
    Accountants and Auditors$75,280
    Human Resources Specialists$60,170
    Business Operations Specialists, All Other$51,960
    Project Management Specialists$82,130
    Buyers and Purchasing Agents$61,980
    Training and Development Specialists$47,220

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Southwest Virginia?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Southwest Virginia is $30.72, based on BLS OEWS 2025 data. Top earners (90th percentile) make $52.56 or more per hour.

    Is Southwest Virginia above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Southwest Virginia is 17% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Southwest Virginia?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $36,610 per year in Southwest Virginia. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $45,150.