Marketing Managers Salary in San Diego, CA

BLS Occupational Employment & Wage Statistics • May 2025 • San Diego-Chula Vista-Carlsbad, CA

Median annual salary $171,590 +6.6% vs national
Median hourly $82.49
10th percentile $97,740
90th percentile
Employed locally 4,390
National median $161,030

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Marketing Managers
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    In San Diego, CA, marketing managers earn a median annual salary of $171,590, which is notably higher than the national median of $161,030 for this occupation. This significant earning potential reflects the demand and value placed on skilled professionals in this field within the local market. When compared to the area's median household income of $102,285, marketing managers earn substantially more, nearly 68% above the typical household earnings. This disparity highlights the specialized nature of the role and its importance in driving business success, which is further underscored by a relatively low unemployment rate of 4.30% in San Diego, suggesting stable job opportunities for those in this field.

    Entry-level marketing managers in San Diego start at the 10th percentile with an annual salary of $97,740, while experienced professionals earning towards the 75th percentile can make up to $234,310 annually. This substantial difference in earnings is driven by various factors including years of experience, level of education, industry-specific skills, and performance outcomes. As marketing managers progress in their careers, they often take on greater responsibilities, such as strategic planning and team leadership, which command higher compensation. Additionally, those who consistently demonstrate exceptional results and adapt to evolving market trends are likely to see further salary increases, reflecting the high value placed on innovation and effectiveness within this dynamic field.

    Salary percentile breakdown

    10th
    $97,740
    25th
    $128,370
    50th (median)
    $171,590
    75th
    $234,310

    San Diego economic context

    Unemployment rate 4.30% 2024 annual avg • BLS LAUS
    Median household income $102,285 2023 • Census ACS
    Marketing Managers salary vs area income 168% Median Marketing Managers salary is 68% above the area median household income

    Frequently asked questions

    How much do Marketing Managers make per hour in San Diego?

    The median hourly wage for Marketing Managers in San Diego, CA is $82.49, based on BLS OEWS 2025 data. Top earners (90th percentile) make $146.99 or more per hour.

    Is San Diego above or below average for Marketing Managers salaries?

    The median Marketing Managers salary in San Diego, CA is 6.6% above the national median of $161,030. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Marketing Managers in San Diego?

    Entry-level Marketing Managers (10th percentile) earn around $97,740 per year in San Diego, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $128,370.