Marketing Managers Salary in California
BLS OEWS May 2025 • 28 metro areas • California
Marketing Managers in California earn a median salary of $148,585 per year on average across 28 metro and nonmetro areas, -7.7% vs the national median of $161,030. An estimated 51,530 marketing managers are employed across California, with salaries ranging from $121,410 to $228,580 depending on location.
$148,585
Avg median salary in California
$228,580
Highest paying metro
$121,410
Lowest paying metro
51,530
Employed in California
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Marketing Managers salaries by city in California
| Metro area | Median salary | 25th pct | 75th pct | Employed |
|---|---|---|---|---|
| San Jose, CA | $228,580 | $178,430 | — | 7,590 |
| San Francisco, CA | $212,520 | $166,430 | — | 12,820 |
| San Diego, CA | $171,590 | $128,370 | $234,310 | 4,390 |
| Santa Maria, CA | $166,690 | $123,460 | $218,120 | 360 |
| Oxnard, CA | $165,800 | $119,050 | $226,810 | 670 |
| Los Angeles, CA | $163,100 | $120,080 | $214,180 | 19,180 |
| Napa, CA | $162,260 | $125,650 | $216,920 | 120 |
| Sacramento, CA | $155,670 | $120,500 | $207,470 | 1,620 |
| Santa Cruz, CA | $152,020 | $115,060 | $203,390 | 170 |
| Modesto, CA | $151,690 | $103,840 | $199,540 | 180 |
| Vallejo, CA | $151,240 | $104,430 | $200,520 | 130 |
| Santa Rosa, CA | $145,530 | $119,050 | $200,850 | 370 |
| Riverside, CA | $140,650 | $101,020 | $182,550 | 1,980 |
| North Valley-Northern Mountains Region of California | $140,250 | $104,080 | $212,770 | 80 |
| El Centro, CA | $136,910 | $100,290 | $192,540 | 30 |
| Merced, CA | $136,130 | $88,780 | $162,000 | 40 |
| Bakersfield, CA | $135,980 | $105,950 | $182,230 | 250 |
| Chico, CA | $135,630 | $102,730 | $192,120 | 80 |
| Hanford, CA | $135,200 | $109,170 | $182,960 | 30 |
| Yuba City, CA | $133,250 | $91,780 | $205,100 | 30 |
| Salinas, CA | $132,950 | $97,520 | $172,100 | 130 |
| Redding, CA | $132,520 | $100,810 | $181,210 | 70 |
| North Coast Region of California | $131,910 | $95,930 | $172,440 | 100 |
| San Luis Obispo, CA | $131,780 | $95,990 | $178,950 | 130 |
| Stockton, CA | $131,730 | $106,180 | $176,820 | 320 |
| Fresno, CA | $130,950 | $92,870 | $173,170 | 490 |
| Visalia, CA | $126,440 | $96,780 | $171,240 | 120 |
| Eastern Sierra-Mother Lode Region of California | $121,410 | $92,990 | $162,290 | 50 |