Marketing Managers Salary in San Francisco, CA

BLS Occupational Employment & Wage Statistics • May 2025 • San Francisco-Oakland-Fremont, CA

Median annual salary $212,520 +32% vs national
Median hourly $102.17
10th percentile $125,990
90th percentile
Employed locally 12,820
National median $161,030

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Marketing Managers
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    In San Francisco, CA, marketing managers earn a median annual salary of $212,520, which is significantly higher than the national median for this occupation at $161,030. This positions them well above the local area's median household income of $133,780, indicating that typical workers in this field enjoy a substantial financial advantage compared to the average household within the region. Despite the city’s relatively low unemployment rate of 4.20%, marketing managers command high salaries, reflecting both their specialized skill set and the competitive market demand for effective marketing leadership in one of America's largest economic hubs.

    The salary range for marketing managers in San Francisco varies notably with experience levels. Those at the 10th percentile earn approximately $125,990 annually, while individuals at the 25th percentile make about $166,430 per year. This disparity highlights the premium placed on expertise and tenure within the field. Entry-level marketing managers typically start at or near the lower end of this spectrum, whereas experienced professionals can expect to earn well above the median salary as they demonstrate advanced strategic thinking, leadership capabilities, and a proven track record of successful campaigns. The difference in earnings is driven by factors such as individual performance, the size and revenue of the employing company, and the specific responsibilities and scope of influence that come with higher-level positions.

    Salary percentile breakdown

    10th
    $125,990
    25th
    $166,430
    50th (median)
    $212,520

    San Francisco economic context

    Unemployment rate 4.20% 2024 annual avg • BLS LAUS
    Median household income $133,780 2023 • Census ACS
    Marketing Managers salary vs area income 159% Median Marketing Managers salary is 59% above the area median household income

    Frequently asked questions

    How much do Marketing Managers make per hour in San Francisco?

    The median hourly wage for Marketing Managers in San Francisco, CA is $102.17, based on BLS OEWS 2025 data. Top earners (90th percentile) make $160.30 or more per hour.

    Is San Francisco above or below average for Marketing Managers salaries?

    The median Marketing Managers salary in San Francisco, CA is 32% above the national median of $161,030. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Marketing Managers in San Francisco?

    Entry-level Marketing Managers (10th percentile) earn around $125,990 per year in San Francisco, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $166,430.