Personal Financial Advisors Salary in San Diego, CA

BLS Occupational Employment & Wage Statistics • May 2025 • San Diego-Chula Vista-Carlsbad, CA

Median annual salary $128,400 +25.7% vs national
Median hourly $61.73
10th percentile $65,400
90th percentile —
Employed locally 2,810
National median $102,140

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Personal Financial Advisors
in
San Diego, CA
vs

    Salary percentile breakdown

    10th
    $65,400
    25th
    $80,880
    50th (median)
    $128,400
    75th
    $185,580

    San Diego economic context

    Unemployment rate 4.30% 2024 annual avg • BLS LAUS
    Median household income $102,285 2023 • Census ACS
    Personal Financial Advisors salary vs area income 126% Median Personal Financial Advisors salary is 26% above the area median household income

    Top-paying metros for Personal Financial Advisors

    Metro areaMedian salary
    East South Dakota nonmetropolitan area $169,520
    New York-Newark-Jersey City, NY-NJ $168,350
    New York $167,970
    Boise City, ID $167,940
    San Francisco-Oakland-Fremont, CA $157,510
    Pinehurst-Southern Pines, NC $155,950

    Nearby metros — Personal Financial Advisors salary comparison

    Metro areaMedian salary
    San Francisco-Oakland-Fremont, CA $157,510
    Utica-Rome, NY $129,930
    California $128,650
    Santa Maria-Santa Barbara, CA $128,370
    Sacramento-Roseville-Folsom, CA $126,690
    Santa Cruz-Watsonville, CA $126,530

    Related occupations in San Diego, CA

    OccupationMedian salary
    Business Operations Specialists, All Other$81,030
    Accountants and Auditors$93,430
    Project Management Specialists$107,880
    Management Analysts$102,340
    Human Resources Specialists$79,370
    Market Research Analysts and Marketing Specialists$79,460

    Frequently asked questions

    How much do Personal Financial Advisors make per hour in San Diego?

    The median hourly wage for Personal Financial Advisors in San Diego, CA is $61.73, based on BLS OEWS 2025 data. Top earners (90th percentile) make $194.97 or more per hour.

    Is San Diego above or below average for Personal Financial Advisors salaries?

    The median Personal Financial Advisors salary in San Diego, CA is 25.7% above the national median of $102,140. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Personal Financial Advisors in San Diego?

    Entry-level Personal Financial Advisors (10th percentile) earn around $65,400 per year in San Diego, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $80,880.