Personal Financial Advisors Salary in San Francisco, CA

BLS Occupational Employment & Wage Statistics • May 2025 • San Francisco-Oakland-Fremont, CA

Median annual salary $157,510 +54.2% vs national
Median hourly $75.73
10th percentile $76,040
90th percentile
Employed locally 8,830
National median $102,140

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Personal Financial Advisors
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San Francisco, CA
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    In San Francisco, California, personal financial advisors typically earn a median annual salary of $157,510, which translates to approximately $75.73 per hour. This figure significantly exceeds the national median for the same occupation, which stands at $102,140 annually. When compared to the local median household income of $133,780, personal financial advisors in San Francisco command salaries that are notably higher, reflecting both the high cost of living in the area and the demand for financial expertise within one of the nation's leading economic hubs.

    The salary spectrum for entry-level versus experienced personal financial advisors is quite distinct. At the 10th percentile, individuals earn around $76,040 annually, suggesting a starting point that slightly surpasses local household income levels. As experience accumulates, salaries increase markedly; by the 25th percentile, earnings reach approximately $99,260 per year. More seasoned professionals who occupy positions at the 75th percentile can expect to make upwards of $219,940 annually. This disparity is driven by a combination of factors including expertise in complex financial products, client portfolio size, and years of experience, all contributing to higher compensation for those further along in their careers.

    Salary percentile breakdown

    10th
    $76,040
    25th
    $99,260
    50th (median)
    $157,510
    75th
    $219,940

    San Francisco economic context

    Unemployment rate 4.20% 2024 annual avg • BLS LAUS
    Median household income $133,780 2023 • Census ACS
    Personal Financial Advisors salary vs area income 118% Median Personal Financial Advisors salary is 18% above the area median household income

    Frequently asked questions

    How much do Personal Financial Advisors make per hour in San Francisco?

    The median hourly wage for Personal Financial Advisors in San Francisco, CA is $75.73, based on BLS OEWS 2025 data. Top earners (90th percentile) make $216.40 or more per hour.

    Is San Francisco above or below average for Personal Financial Advisors salaries?

    The median Personal Financial Advisors salary in San Francisco, CA is 54.2% above the national median of $102,140. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Personal Financial Advisors in San Francisco?

    Entry-level Personal Financial Advisors (10th percentile) earn around $76,040 per year in San Francisco, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $99,260.