Retail Salespersons Salary in Appleton, WI

BLS Occupational Employment & Wage Statistics • May 2025 • Appleton, WI

Median annual salary $32,150 -7% vs national
Median hourly $15.46
10th percentile $26,580
90th percentile $46,910
Employed locally 3,640
National median $34,580

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Retail Salespersons
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Appleton, WI
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    Salary percentile breakdown

    10th
    $26,580
    25th
    $28,930
    50th (median)
    $32,150
    75th
    $36,950
    90th
    $46,910

    Appleton economic context

    Unemployment rate 2.50% 2024 annual avg • BLS LAUS
    Median household income $83,919 2023 • Census ACS
    Retail Salespersons salary vs area income 38% Median Retail Salespersons salary is 62% below the area median household income

    Top-paying metros for Retail Salespersons

    Metro areaMedian salary
    Napa, CA $44,680
    San Jose-Sunnyvale-Santa Clara, CA $43,040
    San Francisco-Oakland-Fremont, CA $42,490
    Seattle-Tacoma-Bellevue, WA $39,180
    Northwest Colorado nonmetropolitan area $38,770
    Santa Rosa-Petaluma, CA $38,760

    Nearby metros — Retail Salespersons salary comparison

    Metro areaMedian salary
    Kennewick-Richland, WA $36,540
    Lewiston-Auburn, ME $36,450
    Minneapolis-St. Paul-Bloomington, MN-WI $35,600
    Lewiston, ID-WA $35,360
    Providence-Warwick, RI-MA $34,910
    Norwich-New London-Willimantic, CT $34,900

    Related occupations in Appleton, WI

    OccupationMedian salary
    Cashiers $29,710
    Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products $64,100
    Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel $60,590
    First-Line Supervisors of Retail Sales Workers $48,680
    Insurance Sales Agents $64,180
    First-Line Supervisors of Non-Retail Sales Workers $94,180

    Frequently asked questions

    How much do Retail Salespersons make per hour in Appleton?

    The median hourly wage for Retail Salespersons in Appleton, WI is $15.46, based on BLS OEWS 2025 data. Top earners (90th percentile) make $22.79 or more per hour.

    Is Appleton above or below average for Retail Salespersons salaries?

    The median Retail Salespersons salary in Appleton, WI is 7% below the national median of $34,580. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Retail Salespersons in Appleton?

    Entry-level Retail Salespersons (10th percentile) earn around $26,580 per year in Appleton, WI. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $28,930.