Retail Salespersons Salary in Wisconsin
BLS OEWS May 2025 • 17 metro areas • Wisconsin
Retail Salespersons in Wisconsin earn a median salary of $32,765 per year on average across 17 metro and nonmetro areas, -5.2% vs the national median of $34,580. An estimated 65,100 retail salespersons are employed across Wisconsin, with salaries ranging from $31,380 to $34,630 depending on location.
$32,765
Avg median salary in Wisconsin
$34,630
Highest paying metro
$31,380
Lowest paying metro
65,100
Employed in Wisconsin
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Retail Salespersons
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Retail Salespersons salaries by city in Wisconsin
| Metro area | Median salary | 25th pct | 75th pct | Employed |
|---|---|---|---|---|
| Madison, WI | $34,630 | $29,710 | $37,940 | 8,800 |
| Western Wisconsin | $34,200 | $28,370 | $38,480 | 2,630 |
| Sheboygan, WI | $33,680 | $29,120 | $37,170 | 1,190 |
| Milwaukee, WI | $33,650 | $29,040 | $37,370 | 18,360 |
| La Crosse, WI-MN | $33,610 | $29,030 | $36,710 | 2,130 |
| Green Bay, WI | $33,390 | $28,880 | $36,810 | 4,010 |
| Janesville, WI | $33,330 | $28,710 | $37,020 | 1,610 |
| Fond du Lac, WI | $32,460 | $28,040 | $37,030 | 1,110 |
| Eau Claire, WI | $32,450 | $28,480 | $36,920 | 2,640 |
| Wausau, WI | $32,350 | $28,880 | $36,880 | 1,640 |
| Northeastern Wisconsin | $32,240 | $27,930 | $37,570 | 4,910 |
| Appleton, WI | $32,150 | $28,930 | $36,950 | 3,640 |
| South Central Wisconsin | $32,090 | $28,260 | $37,200 | 5,260 |
| Oshkosh, WI | $31,830 | $28,580 | $36,830 | 1,860 |
| Racine, WI | $31,790 | $28,170 | $36,140 | 2,100 |
| Northwestern Wisconsin | $31,780 | $26,990 | $37,690 | 1,020 |
| Kenosha, WI | $31,380 | $28,870 | $36,950 | 2,190 |