Market Research Analysts and Marketing Specialists Salary in Allentown, PA-NJ

BLS Occupational Employment & Wage Statistics • May 2025 • Allentown-Bethlehem-Easton, PA-NJ

Median annual salary $63,010 -18.1% vs national
Median hourly $30.29
10th percentile $38,050
90th percentile $112,640
Employed locally 1,410
National median $76,950

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Market Research Analysts and Marketing Specialists
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Allentown, PA-NJ
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    Salary percentile breakdown

    10th
    $38,050
    25th
    $46,790
    50th (median)
    $63,010
    75th
    $85,040
    90th
    $112,640

    Allentown economic context

    Unemployment rate 3.90% 2024 annual avg • BLS LAUS
    Median household income $82,602 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 76% Median Market Research Analysts and Marketing Specialists salary is 24% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Minneapolis-St. Paul-Bloomington, MN-WI $85,850
    Miami-Fort Lauderdale-West Palm Beach, FL $80,160
    Tampa-St. Petersburg-Clearwater, FL $77,290
    Philadelphia-Camden-Wilmington, PA-NJ-DE-MD $76,950
    Napa, CA $76,400
    Palm Bay-Melbourne-Titusville, FL $73,330

    Related occupations in Allentown, PA-NJ

    OccupationMedian salary
    Accountants and Auditors$77,230
    Project Management Specialists$95,200
    Human Resources Specialists$65,480
    Business Operations Specialists, All Other$77,160
    Buyers and Purchasing Agents$71,380
    Training and Development Specialists$61,650

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Allentown?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Allentown, PA-NJ is $30.29, based on BLS OEWS 2025 data. Top earners (90th percentile) make $59.63 or more per hour.

    Is Allentown above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Allentown, PA-NJ is 18.1% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Allentown?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $38,050 per year in Allentown, PA-NJ. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $46,790.