Market Research Analysts and Marketing Specialists Salary in Minneapolis, MN-WI

In Minneapolis-St. Paul-Bloomington, MN-WI, Market Research Analysts and Marketing Specialists earn a median annual salary of $85,850, which is higher than the national median of $76,950. This positions these professionals favorably in the local job market where the area's median household income stands at $98,180. The significant gap between their earnings and the household median underscores the financial benefits of this occupation within the region. With a low unemployment rate of 2.90%, the demand for skilled analysts and specialists is robust, making it an attractive field both financially and in terms of job security.

Entry-level Market Research Analysts and Marketing Specialists tend to earn around $49,940 annually, as indicated by the 10th percentile salary data. On the other end, experienced professionals can expect salaries up to $144,250 at the 90th percentile, highlighting a substantial income growth potential with career advancement and experience. Factors driving this difference include expertise in market analysis tools, depth of industry knowledge, leadership skills, and successful track records in strategic planning or campaign management. The wide salary range also reflects variations in job responsibilities, company size, and specific skill sets that more seasoned professionals bring to their roles.