Market Research Analysts and Marketing Specialists Salary in Canton, OH

BLS Occupational Employment & Wage Statistics • May 2025 • Canton-Massillon, OH

Median annual salary $59,480 -22.7% vs national
Median hourly $28.60
10th percentile $36,070
90th percentile $107,990
Employed locally 560
National median $76,950

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Market Research Analysts and Marketing Specialists
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Canton, OH
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    Salary percentile breakdown

    10th
    $36,070
    25th
    $46,730
    50th (median)
    $59,480
    75th
    $78,520
    90th
    $107,990

    Canton economic context

    Unemployment rate 4.50% 2024 annual avg • BLS LAUS
    Median household income $65,666 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 91% Median Market Research Analysts and Marketing Specialists salary is 9% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Columbus, OH $73,570
    Cincinnati, OH-KY-IN $70,410
    Cleveland, OH $70,160
    Ohio $67,850
    Springfield, OH $66,780
    West Northwestern Ohio nonmetropolitan area $66,630

    Related occupations in Canton, OH

    OccupationMedian salary
    Accountants and Auditors$66,960
    Human Resources Specialists$59,830
    Project Management Specialists$80,270
    Buyers and Purchasing Agents$63,040
    Business Operations Specialists, All Other$63,360
    Training and Development Specialists$56,800

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Canton?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Canton, OH is $28.60, based on BLS OEWS 2025 data. Top earners (90th percentile) make $48.02 or more per hour.

    Is Canton above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Canton, OH is 22.7% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Canton?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $36,070 per year in Canton, OH. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $46,730.