Market Research Analysts and Marketing Specialists Salary in Fayetteville, AR

BLS Occupational Employment & Wage Statistics • May 2025 • Fayetteville-Springdale-Rogers, AR

Median annual salary $80,680 +4.8% vs national
Median hourly $38.79
10th percentile $43,530
90th percentile $147,900
Employed locally 2,660
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Fayetteville, AR
vs

    Salary percentile breakdown

    10th
    $43,530
    25th
    $60,710
    50th (median)
    $80,680
    75th
    $127,750
    90th
    $147,900

    Fayetteville economic context

    Unemployment rate 2.70% 2024 annual avg • BLS LAUS
    Median household income $77,979 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 103% Median Market Research Analysts and Marketing Specialists salary is 3% above the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Sussex Delaware nonmetropolitan area $86,840
    Washington-Arlington-Alexandria, DC-VA-MD-WV $84,640
    Massachusetts nonmetropolitan area $82,000

    Related occupations in Fayetteville, AR

    OccupationMedian salary
    Project Management Specialists$83,300
    Business Operations Specialists, All Other$63,320
    Buyers and Purchasing Agents$99,200
    Accountants and Auditors$76,110
    Human Resources Specialists$57,440
    Management Analysts$89,450

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Fayetteville?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Fayetteville, AR is $38.79, based on BLS OEWS 2025 data. Top earners (90th percentile) make $76.48 or more per hour.

    Is Fayetteville above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Fayetteville, AR is 4.8% above the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Fayetteville?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $43,530 per year in Fayetteville, AR. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $60,710.