Market Research Analysts and Marketing Specialists Salary in Kentucky
BLS OEWS May 2025 • 10 metro areas • Kentucky
Market Research Analysts and Marketing Specialists in Kentucky earn a median salary of $54,466 per year on average across 10 metro and nonmetro areas, -29.2% vs the national median of $76,950. An estimated 4,750 market research analysts and marketing specialists are employed across Kentucky, with salaries ranging from $47,140 to $62,460 depending on location.
$54,466
Avg median salary in Kentucky
$62,460
Highest paying metro
$47,140
Lowest paying metro
4,750
Employed in Kentucky
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Market Research Analysts and Marketing Specialists
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Market Research Analysts and Marketing Specialists salaries by city in Kentucky
| Metro area | Median salary | 25th pct | 75th pct | Employed |
|---|---|---|---|---|
| Louisville/Jefferson County, KY-IN | $62,460 | $50,710 | $83,080 | 2,480 |
| Lexington, KY | $60,430 | $46,570 | $81,470 | 910 |
| Elizabethtown, KY | $57,310 | $46,140 | $77,210 | 110 |
| Owensboro, KY | $57,010 | $40,120 | $78,500 | 80 |
| Bowling Green, KY | $53,480 | $41,710 | $62,540 | 220 |
| Central Kentucky | $53,350 | $45,510 | $67,850 | 300 |
| Paducah, KY-IL | $52,990 | $39,290 | $72,490 | 110 |
| West Kentucky | $52,060 | $43,200 | $62,140 | 190 |
| South Central Kentucky | $48,430 | $37,510 | $62,340 | 250 |
| East Kentucky | $47,140 | $34,790 | $62,340 | 100 |