Market Research Analysts and Marketing Specialists Salary in Owensboro, KY

BLS Occupational Employment & Wage Statistics • May 2025 • Owensboro, KY

Median annual salary $57,010 -25.9% vs national
Median hourly $27.41
10th percentile $33,590
90th percentile $101,100
Employed locally 80
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Owensboro, KY
vs

    Salary percentile breakdown

    10th
    $33,590
    25th
    $40,120
    50th (median)
    $57,010
    75th
    $78,500
    90th
    $101,100

    Owensboro economic context

    Unemployment rate 5.00% 2024 annual avg • BLS LAUS
    Median household income $65,656 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 87% Median Market Research Analysts and Marketing Specialists salary is 13% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Cincinnati, OH-KY-IN $70,410
    Rocky Mount, NC $66,960
    Louisville/Jefferson County, KY-IN $62,460
    Lexington-Fayette, KY $60,430
    Sandusky, OH $59,640
    Kentucky $59,420

    Related occupations in Owensboro, KY

    OccupationMedian salary
    Loan Officers$57,210
    Accountants and Auditors$73,840
    Human Resources Specialists$52,640
    Project Management Specialists$80,610
    Buyers and Purchasing Agents$60,390
    Training and Development Specialists$53,030

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Owensboro?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Owensboro, KY is $27.41, based on BLS OEWS 2025 data. Top earners (90th percentile) make $110.57 or more per hour.

    Is Owensboro above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Owensboro, KY is 25.9% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Owensboro?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $33,590 per year in Owensboro, KY. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $40,120.