Market Research Analysts and Marketing Specialists Salary in Louisville/Jefferson County, KY-IN

BLS Occupational Employment & Wage Statistics • May 2025 • Louisville/Jefferson County, KY-IN

Median annual salary $62,460 -18.8% vs national
Median hourly $30.03
10th percentile $41,090
90th percentile $103,410
Employed locally 2,480
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Louisville/Jefferson County, KY-IN
vs

    Salary percentile breakdown

    10th
    $41,090
    25th
    $50,710
    50th (median)
    $62,460
    75th
    $83,080
    90th
    $103,410

    Louisville/Jefferson County economic context

    Unemployment rate 4.50% 2024 annual avg • BLS LAUS
    Median household income $71,737 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 87% Median Market Research Analysts and Marketing Specialists salary is 13% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Cincinnati, OH-KY-IN $70,410
    Rocky Mount, NC $66,960
    Lexington-Fayette, KY $60,430
    Sandusky, OH $59,640
    Kentucky $59,420
    Elizabethtown, KY $57,310

    Related occupations in Louisville/Jefferson County, KY-IN

    OccupationMedian salary
    Accountants and Auditors$77,740
    Human Resources Specialists$67,490
    Project Management Specialists$82,490
    Claims Adjusters, Examiners, and Investigators$71,390
    Management Analysts$88,000
    Training and Development Specialists$61,400

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Louisville/Jefferson County?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Louisville/Jefferson County, KY-IN is $30.03, based on BLS OEWS 2025 data. Top earners (90th percentile) make $49.83 or more per hour.

    Is Louisville/Jefferson County above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Louisville/Jefferson County, KY-IN is 18.8% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Louisville/Jefferson County?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $41,090 per year in Louisville/Jefferson County, KY-IN. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $50,710.