Market Research Analysts and Marketing Specialists Salary in Lexington, KY

BLS Occupational Employment & Wage Statistics • May 2025 • Lexington-Fayette, KY

Median annual salary $60,430 -21.5% vs national
Median hourly $29.05
10th percentile $34,240
90th percentile $99,990
Employed locally 910
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Lexington, KY
vs

    Salary percentile breakdown

    10th
    $34,240
    25th
    $46,570
    50th (median)
    $60,430
    75th
    $81,470
    90th
    $99,990

    Lexington economic context

    Unemployment rate 4.20% 2024 annual avg • BLS LAUS
    Median household income $70,717 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 85% Median Market Research Analysts and Marketing Specialists salary is 15% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Cincinnati, OH-KY-IN $70,410
    Rocky Mount, NC $66,960
    Louisville/Jefferson County, KY-IN $62,460
    Sandusky, OH $59,640
    Kentucky $59,420
    Elizabethtown, KY $57,310

    Related occupations in Lexington, KY

    OccupationMedian salary
    Accountants and Auditors $70,960
    Project Management Specialists $82,630
    Human Resources Specialists $65,600
    Buyers and Purchasing Agents $64,890
    Business Operations Specialists, All Other $79,200
    Training and Development Specialists $60,850

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Lexington?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Lexington, KY is $29.05, based on BLS OEWS 2025 data. Top earners (90th percentile) make $75.10 or more per hour.

    Is Lexington above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Lexington, KY is 21.5% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Lexington?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $34,240 per year in Lexington, KY. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $46,570.