Market Research Analysts and Marketing Specialists Salary in Lakeland, FL

BLS Occupational Employment & Wage Statistics • May 2025 • Lakeland-Winter Haven, FL

Median annual salary $73,360 -4.7% vs national
Median hourly $35.27
10th percentile $40,320
90th percentile $122,520
Employed locally 990
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Lakeland, FL
vs

    Salary percentile breakdown

    10th
    $40,320
    25th
    $54,390
    50th (median)
    $73,360
    75th
    $88,250
    90th
    $122,520

    Lakeland economic context

    Unemployment rate 4.20% 2024 annual avg • BLS LAUS
    Median household income $63,644 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 115% Median Market Research Analysts and Marketing Specialists salary is 15% above the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Miami-Fort Lauderdale-West Palm Beach, FL $80,160
    Florida $77,490
    Tampa-St. Petersburg-Clearwater, FL $77,290
    Orlando-Kissimmee-Sanford, FL $75,520
    Palm Bay-Melbourne-Titusville, FL $73,330
    North Port-Bradenton-Sarasota, FL $73,050

    Related occupations in Lakeland, FL

    OccupationMedian salary
    Accountants and Auditors$72,620
    Human Resources Specialists$60,990
    Claims Adjusters, Examiners, and Investigators$68,320
    Business Operations Specialists, All Other$65,900
    Project Management Specialists$90,120
    Management Analysts$77,260

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Lakeland?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Lakeland, FL is $35.27, based on BLS OEWS 2025 data. Top earners (90th percentile) make $60.49 or more per hour.

    Is Lakeland above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Lakeland, FL is 4.7% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Lakeland?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $40,320 per year in Lakeland, FL. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $54,390.