Market Research Analysts and Marketing Specialists Salary in Orlando, FL

BLS Occupational Employment & Wage Statistics • May 2025 • Orlando-Kissimmee-Sanford, FL

Median annual salary $75,520 -1.9% vs national
Median hourly $36.31
10th percentile $40,060
90th percentile $136,990
Employed locally 7,410
National median $76,950

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Market Research Analysts and Marketing Specialists
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Orlando, FL
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    In Orlando, FL, Market Research Analysts and Marketing Specialists typically earn a median annual salary of $75,520, which translates to an hourly wage of approximately $36.31. This figure is slightly below the national median of $76,950 for this occupation, indicating that local salaries are marginally lower than those across the United States. When comparing these earnings to the area's median household income, which stands at $75,611, it becomes evident that individuals in this profession generally earn around or just above the average household income in Orlando. This suggests that working as a Market Research Analyst or Marketing Specialist can provide financial stability comparable to other households in the region.

    For entry-level Market Research Analysts and Marketing Specialists in Orlando, annual earnings typically start at or below the 10th percentile mark of $40,060. Conversely, experienced professionals often earn closer to or above the 75th percentile of $101,410, with some reaching salaries as high as $136,990 at the 90th percentile. The significant disparity between entry-level and seasoned workers is driven by several factors, including accumulated industry experience, specialized skill sets, the complexity of projects handled, and potential leadership roles within organizations. As professionals advance in their careers, they often gain valuable insights and expertise that command higher salaries, reflecting the premium placed on experience and proven performance in this field.

    Salary percentile breakdown

    10th
    $40,060
    25th
    $54,630
    50th (median)
    $75,520
    75th
    $101,410
    90th
    $136,990

    Orlando economic context

    Unemployment rate 3.30% 2024 annual avg • BLS LAUS
    Median household income $75,611 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 100% Median Market Research Analysts and Marketing Specialists salary is 0% above the area median household income

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Orlando?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Orlando, FL is $36.31, based on BLS OEWS 2025 data. Top earners (90th percentile) make $64.43 or more per hour.

    Is Orlando above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Orlando, FL is 1.9% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Orlando?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $40,060 per year in Orlando, FL. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $54,630.