Market Research Analysts and Marketing Specialists Salary in Lancaster, PA

BLS Occupational Employment & Wage Statistics • May 2025 • Lancaster, PA

Median annual salary $61,530 -20% vs national
Median hourly $29.58
10th percentile $35,500
90th percentile $102,110
Employed locally 1,100
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Lancaster, PA
vs

    Salary percentile breakdown

    10th
    $35,500
    25th
    $47,310
    50th (median)
    $61,530
    75th
    $81,210
    90th
    $102,110

    Lancaster economic context

    Unemployment rate 2.90% 2024 annual avg • BLS LAUS
    Median household income $83,703 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 74% Median Market Research Analysts and Marketing Specialists salary is 26% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Minneapolis-St. Paul-Bloomington, MN-WI $85,850
    Miami-Fort Lauderdale-West Palm Beach, FL $80,160
    Tampa-St. Petersburg-Clearwater, FL $77,290
    Philadelphia-Camden-Wilmington, PA-NJ-DE-MD $76,950
    Napa, CA $76,400
    Palm Bay-Melbourne-Titusville, FL $73,330

    Related occupations in Lancaster, PA

    OccupationMedian salary
    Accountants and Auditors $73,640
    Project Management Specialists $92,190
    Human Resources Specialists $63,210
    Buyers and Purchasing Agents $61,740
    Cost Estimators $71,920
    Business Operations Specialists, All Other $66,030

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Lancaster?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Lancaster, PA is $29.58, based on BLS OEWS 2025 data. Top earners (90th percentile) make $53.19 or more per hour.

    Is Lancaster above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Lancaster, PA is 20% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Lancaster?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $35,500 per year in Lancaster, PA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $47,310.