Market Research Analysts and Marketing Specialists Salary in Lincoln, NE

BLS Occupational Employment & Wage Statistics • May 2025 • Lincoln, NE

Median annual salary $55,860 -27.4% vs national
Median hourly $26.86
10th percentile $31,200
90th percentile $90,490
Employed locally 700
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Lincoln, NE
vs

    Salary percentile breakdown

    10th
    $31,200
    25th
    $43,960
    50th (median)
    $55,860
    75th
    $71,070
    90th
    $90,490

    Lincoln economic context

    Unemployment rate 2.50% 2024 annual avg • BLS LAUS
    Median household income $73,095 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 76% Median Market Research Analysts and Marketing Specialists salary is 24% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930
    New York $91,840
    Minneapolis-St. Paul-Bloomington, MN-WI $85,850
    New Jersey $85,190
    Minnesota $81,460

    Related occupations in Lincoln, NE

    OccupationMedian salary
    Accountants and Auditors $64,720
    Compliance Officers $67,950
    Human Resources Specialists $60,110
    Claims Adjusters, Examiners, and Investigators $73,660
    Training and Development Specialists $63,680
    Project Management Specialists $81,680

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Lincoln?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Lincoln, NE is $26.86, based on BLS OEWS 2025 data. Top earners (90th percentile) make $45.97 or more per hour.

    Is Lincoln above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Lincoln, NE is 27.4% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Lincoln?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $31,200 per year in Lincoln, NE. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $43,960.