Market Research Analysts and Marketing Specialists Salary in Little Rock, AR

BLS Occupational Employment & Wage Statistics • May 2025 • Little Rock-North Little Rock-Conway, AR

Median annual salary $62,910 -18.2% vs national
Median hourly $30.24
10th percentile $30,240
90th percentile $123,590
Employed locally 1,510
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Little Rock, AR
vs

    Salary percentile breakdown

    10th
    $30,240
    25th
    $45,800
    50th (median)
    $62,910
    75th
    $83,130
    90th
    $123,590

    Little Rock economic context

    Unemployment rate 3.20% 2024 annual avg • BLS LAUS
    Median household income $65,309 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 96% Median Market Research Analysts and Marketing Specialists salary is 4% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Sussex Delaware nonmetropolitan area $86,840
    Washington-Arlington-Alexandria, DC-VA-MD-WV $84,640
    Massachusetts nonmetropolitan area $82,000

    Related occupations in Little Rock, AR

    OccupationMedian salary
    Business Operations Specialists, All Other $61,880
    Accountants and Auditors $63,160
    Project Management Specialists $73,720
    Management Analysts $76,040
    Human Resources Specialists $55,050
    Training and Development Specialists $53,470

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Little Rock?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Little Rock, AR is $30.24, based on BLS OEWS 2025 data. Top earners (90th percentile) make $61.26 or more per hour.

    Is Little Rock above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Little Rock, AR is 18.2% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Little Rock?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $30,240 per year in Little Rock, AR. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $45,800.