Market Research Analysts and Marketing Specialists Salary in Massachusetts

BLS OEWS May 2025 • 7 metro areas • Massachusetts

Market Research Analysts and Marketing Specialists in Massachusetts earn a median salary of $81,040 per year on average across 7 metro and nonmetro areas, +5.3% vs the national median of $76,950. An estimated 35,060 market research analysts and marketing specialists are employed across Massachusetts, with salaries ranging from $72,630 to $95,930 depending on location.

$81,040 Avg median salary in Massachusetts
$95,930 Highest paying metro
$72,630 Lowest paying metro
35,060 Employed in Massachusetts

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Market Research Analysts and Marketing Specialists
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      Market Research Analysts and Marketing Specialists salaries by city in Massachusetts

      Metro area Median salary 25th pct 75th pct Employed
      Boston, MA-NH $95,930 $72,130 $130,200 30,540
      Worcester, MA $83,570 $63,200 $116,950 1,980
      Springfield, MA $82,700 $61,290 $119,890 1,110
      Massachusetts $82,000 $59,650 $102,880 210
      Pittsfield, MA $75,300 $59,710 $104,720 330
      Amherst Town, MA $75,150 $60,070 $96,950 390
      Barnstable Town, MA $72,630 $57,410 $99,150 500

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