Market Research Analysts and Marketing Specialists Salary in Worcester, MA

BLS Occupational Employment & Wage Statistics • May 2025 • Worcester, MA

Median annual salary $83,570 +8.6% vs national
Median hourly $40.18
10th percentile $48,130
90th percentile $145,620
Employed locally 1,980
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Worcester, MA
vs

    Salary percentile breakdown

    10th
    $48,130
    25th
    $63,200
    50th (median)
    $83,570
    75th
    $116,950
    90th
    $145,620

    Worcester economic context

    Unemployment rate 4.10% 2024 annual avg • BLS LAUS
    Median household income $93,561 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 89% Median Market Research Analysts and Marketing Specialists salary is 11% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Seattle-Tacoma-Bellevue, WA $102,390
    Boston-Cambridge-Newton, MA-NH $95,930
    Massachusetts $93,430
    Springfield, MA $82,700
    Massachusetts nonmetropolitan area $82,000
    Austin-Round Rock-San Marcos, TX $79,370

    Related occupations in Worcester, MA

    OccupationMedian salary
    Accountants and Auditors $88,220
    Human Resources Specialists $76,020
    Project Management Specialists $97,750
    Business Operations Specialists, All Other $78,040
    Buyers and Purchasing Agents $75,310
    Management Analysts $107,540

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Worcester?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Worcester, MA is $40.18, based on BLS OEWS 2025 data. Top earners (90th percentile) make $73.46 or more per hour.

    Is Worcester above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Worcester, MA is 8.6% above the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Worcester?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $48,130 per year in Worcester, MA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $63,200.