Market Research Analysts and Marketing Specialists Salary in Omaha, NE-IA

BLS Occupational Employment & Wage Statistics • May 2025 • Omaha, NE-IA

Median annual salary $61,450 -20.1% vs national
Median hourly $29.54
10th percentile $40,790
90th percentile $101,400
Employed locally 1,950
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
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Omaha, NE-IA
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    Salary percentile breakdown

    10th
    $40,790
    25th
    $48,050
    50th (median)
    $61,450
    75th
    $80,030
    90th
    $101,400

    Omaha economic context

    Unemployment rate 3.00% 2024 annual avg • BLS LAUS
    Median household income $83,023 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 74% Median Market Research Analysts and Marketing Specialists salary is 26% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930
    New York $91,840
    Minneapolis-St. Paul-Bloomington, MN-WI $85,850
    New Jersey $85,190
    Minnesota $81,460

    Related occupations in Omaha, NE-IA

    OccupationMedian salary
    Accountants and Auditors$74,610
    Human Resources Specialists$59,350
    Claims Adjusters, Examiners, and Investigators$65,400
    Project Management Specialists$79,860
    Management Analysts$85,970
    Business Operations Specialists, All Other$80,970

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Omaha?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Omaha, NE-IA is $29.54, based on BLS OEWS 2025 data. Top earners (90th percentile) make $47.83 or more per hour.

    Is Omaha above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Omaha, NE-IA is 20.1% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Omaha?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $40,790 per year in Omaha, NE-IA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $48,050.