Market Research Analysts and Marketing Specialists Salary in Pittsburgh, PA

BLS Occupational Employment & Wage Statistics • May 2025 • Pittsburgh, PA

Median annual salary $62,400 -18.9% vs national
Median hourly $30.00
10th percentile $34,570
90th percentile $112,840
Employed locally 5,300
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Pittsburgh, PA
vs

    In Pittsburgh, PA, Market Research Analysts and Marketing Specialists earn a median annual salary of $62,400, which translates to an hourly wage of $30.00. This figure is notably lower than the national median salary for this occupation, which stands at $76,950. When compared with the local median household income in Pittsburgh, which is $73,942, it becomes evident that individuals in this field typically earn less than the average household in their area. The disparity suggests that while Market Research Analysts and Marketing Specialists contribute significantly to the business sector, their earnings do not quite match up to broader economic indicators within the region.

    Entry-level workers in Pittsburgh's market research and marketing industries tend to earn around $34,570 annually, which is at the 10th percentile of salary distribution. In contrast, those with more experience can see salaries rise significantly, reaching as high as $112,840, represented by the 90th percentile. The substantial wage gap between entry-level and experienced workers is driven primarily by factors such as accumulated industry knowledge, specialized skills, and professional networking capabilities. Experienced professionals often command higher salaries due to their proven ability to deliver impactful results for employers, demonstrating how career progression within this field can lead to considerable financial growth.

    Salary percentile breakdown

    10th
    $34,570
    25th
    $48,380
    50th (median)
    $62,400
    75th
    $81,550
    90th
    $112,840

    Pittsburgh economic context

    Unemployment rate 3.60% 2024 annual avg • BLS LAUS
    Median household income $73,942 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 84% Median Market Research Analysts and Marketing Specialists salary is 16% below the area median household income

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Pittsburgh?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Pittsburgh, PA is $30.00, based on BLS OEWS 2025 data. Top earners (90th percentile) make $56.81 or more per hour.

    Is Pittsburgh above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Pittsburgh, PA is 18.9% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Pittsburgh?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $34,570 per year in Pittsburgh, PA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $48,380.