Market Research Analysts and Marketing Specialists Salary in Portland, ME

BLS Occupational Employment & Wage Statistics • May 2025 • Portland-South Portland, ME

Median annual salary $74,300 -3.4% vs national
Median hourly $35.72
10th percentile $43,150
90th percentile $107,790
Employed locally 1,050
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

Type a city below to see how Portland, ME stacks up on salary and cost of living.

Full tool →
Market Research Analysts and Marketing Specialists
in
Portland, ME
vs

    Salary percentile breakdown

    10th
    $43,150
    25th
    $53,940
    50th (median)
    $74,300
    75th
    $92,350
    90th
    $107,790

    Portland economic context

    Unemployment rate 2.70% 2024 annual avg • BLS LAUS
    Median household income $88,602 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 84% Median Market Research Analysts and Marketing Specialists salary is 16% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Sussex Delaware nonmetropolitan area $86,840
    Massachusetts nonmetropolitan area $82,000
    Sacramento-Roseville-Folsom, CA $79,440
    Southwest Colorado nonmetropolitan area $78,200
    Southern Vermont nonmetropolitan area $77,050
    Northern Vermont nonmetropolitan area $76,050

    Related occupations in Portland, ME

    OccupationMedian salary
    Business Operations Specialists, All Other$82,600
    Accountants and Auditors$82,580
    Human Resources Specialists$69,620
    Project Management Specialists$87,430
    Management Analysts$84,680
    Claims Adjusters, Examiners, and Investigators$80,160

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Portland?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Portland, ME is $35.72, based on BLS OEWS 2025 data. Top earners (90th percentile) make $62.50 or more per hour.

    Is Portland above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Portland, ME is 3.4% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Portland?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $43,150 per year in Portland, ME. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $53,940.