Market Research Analysts and Marketing Specialists Salary in Richmond, VA

BLS Occupational Employment & Wage Statistics • May 2025 • Richmond, VA

Median annual salary $81,240 +5.6% vs national
Median hourly $39.06
10th percentile $45,140
90th percentile $162,550
Employed locally 4,100
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Richmond, VA
vs

    Salary percentile breakdown

    10th
    $45,140
    25th
    $59,140
    50th (median)
    $81,240
    75th
    $129,640
    90th
    $162,550

    Richmond economic context

    Unemployment rate 3.00% 2024 annual avg • BLS LAUS
    Median household income $84,405 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 96% Median Market Research Analysts and Marketing Specialists salary is 4% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    Portland-Vancouver-Hillsboro, OR-WA $87,950
    Washington-Arlington-Alexandria, DC-VA-MD-WV $84,640
    Charlottesville, VA $80,200
    Kingsport-Bristol, TN-VA $75,730
    Vallejo, CA $74,120

    Related occupations in Richmond, VA

    OccupationMedian salary
    Accountants and Auditors$79,620
    Management Analysts$93,950
    Business Operations Specialists, All Other$77,170
    Project Management Specialists$100,540
    Human Resources Specialists$74,990
    Buyers and Purchasing Agents$80,130

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Richmond?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Richmond, VA is $39.06, based on BLS OEWS 2025 data. Top earners (90th percentile) make $81.79 or more per hour.

    Is Richmond above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Richmond, VA is 5.6% above the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Richmond?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $45,140 per year in Richmond, VA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $59,140.