Market Research Analysts and Marketing Specialists Salary in Kingsport, TN-VA

BLS Occupational Employment & Wage Statistics • May 2025 • Kingsport-Bristol, TN-VA

Median annual salary $75,730 -1.6% vs national
Median hourly $36.41
10th percentile $37,850
90th percentile $180,430
Employed locally 670
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

Type a city below to see how Kingsport, TN-VA stacks up on salary and cost of living.

Full tool →
Market Research Analysts and Marketing Specialists
in
Kingsport, TN-VA
vs

    Salary percentile breakdown

    10th
    $37,850
    25th
    $51,370
    50th (median)
    $75,730
    75th
    $106,450
    90th
    $180,430

    Kingsport economic context

    Unemployment rate 3.60% 2024 annual avg • BLS LAUS
    Median household income $55,948 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 135% Median Market Research Analysts and Marketing Specialists salary is 35% above the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Nashville-Davidson--Murfreesboro--Franklin, TN $66,750
    Memphis, TN-MS-AR $65,720
    Chattanooga, TN-GA $64,160
    Knoxville, TN $61,830
    Cleveland, TN $59,990
    Morristown, TN $59,690

    Related occupations in Kingsport, TN-VA

    OccupationMedian salary
    Accountants and Auditors$72,340
    Human Resources Specialists$64,780
    Project Management Specialists$80,880
    Buyers and Purchasing Agents$63,810
    Business Operations Specialists, All Other$58,720
    Training and Development Specialists$56,650

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Kingsport?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Kingsport, TN-VA is $36.41, based on BLS OEWS 2025 data. Top earners (90th percentile) make $48.95 or more per hour.

    Is Kingsport above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Kingsport, TN-VA is 1.6% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Kingsport?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $37,850 per year in Kingsport, TN-VA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $51,370.