Market Research Analysts and Marketing Specialists Salary in Santa Fe, NM

BLS Occupational Employment & Wage Statistics • May 2025 • Santa Fe, NM

Median annual salary $55,440 -28% vs national
Median hourly $26.66
10th percentile $40,530
90th percentile $96,800
Employed locally 210
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Santa Fe, NM
vs

    Salary percentile breakdown

    10th
    $40,530
    25th
    $47,110
    50th (median)
    $55,440
    75th
    $73,330
    90th
    $96,800

    Santa Fe economic context

    Unemployment rate 3.70% 2024 annual avg • BLS LAUS
    Median household income $74,689 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 74% Median Market Research Analysts and Marketing Specialists salary is 26% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Sussex Delaware nonmetropolitan area $86,840
    Massachusetts nonmetropolitan area $82,000
    Southwest Colorado nonmetropolitan area $78,200
    Southern Vermont nonmetropolitan area $77,050
    Northern Vermont nonmetropolitan area $76,050
    Eastern Oregon nonmetropolitan area $73,840

    Related occupations in Santa Fe, NM

    OccupationMedian salary
    Business Operations Specialists, All Other $66,900
    Accountants and Auditors $72,550
    Management Analysts $63,960
    Human Resources Specialists $68,600
    Project Management Specialists $84,840
    Compliance Officers $59,490

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Santa Fe?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Santa Fe, NM is $26.66, based on BLS OEWS 2025 data. Top earners (90th percentile) make $47.77 or more per hour.

    Is Santa Fe above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Santa Fe, NM is 28% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Santa Fe?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $40,530 per year in Santa Fe, NM. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $47,110.