Market Research Analysts and Marketing Specialists Salary in Scranton, PA

BLS Occupational Employment & Wage Statistics • May 2025 • Scranton--Wilkes-Barre, PA

Median annual salary $60,820 -21% vs national
Median hourly $29.24
10th percentile $34,990
90th percentile $97,380
Employed locally 840
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Scranton, PA
vs

    Salary percentile breakdown

    10th
    $34,990
    25th
    $45,820
    50th (median)
    $60,820
    75th
    $78,130
    90th
    $97,380

    Scranton economic context

    Unemployment rate 4.20% 2024 annual avg • BLS LAUS
    Median household income $63,656 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 96% Median Market Research Analysts and Marketing Specialists salary is 4% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Minneapolis-St. Paul-Bloomington, MN-WI $85,850
    Miami-Fort Lauderdale-West Palm Beach, FL $80,160
    Tampa-St. Petersburg-Clearwater, FL $77,290
    Philadelphia-Camden-Wilmington, PA-NJ-DE-MD $76,950
    Napa, CA $76,400
    Palm Bay-Melbourne-Titusville, FL $73,330

    Related occupations in Scranton, PA

    OccupationMedian salary
    Accountants and Auditors $67,530
    Human Resources Specialists $60,340
    Business Operations Specialists, All Other $65,750
    Project Management Specialists $88,600
    Training and Development Specialists $58,180
    Compliance Officers $62,270

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Scranton?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Scranton, PA is $29.24, based on BLS OEWS 2025 data. Top earners (90th percentile) make $50.80 or more per hour.

    Is Scranton above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Scranton, PA is 21% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Scranton?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $34,990 per year in Scranton, PA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $45,820.