Market Research Analysts and Marketing Specialists Salary in State College, PA

BLS Occupational Employment & Wage Statistics • May 2025 • State College, PA

Median annual salary $61,340 -20.3% vs national
Median hourly $29.49
10th percentile $41,830
90th percentile $107,760
Employed locally 450
National median $76,950

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Market Research Analysts and Marketing Specialists
in
State College, PA
vs

    Salary percentile breakdown

    10th
    $41,830
    25th
    $53,020
    50th (median)
    $61,340
    75th
    $86,140
    90th
    $107,760

    State College economic context

    Unemployment rate 2.90% 2024 annual avg • BLS LAUS
    Median household income $72,748 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 84% Median Market Research Analysts and Marketing Specialists salary is 16% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Minneapolis-St. Paul-Bloomington, MN-WI $85,850
    Miami-Fort Lauderdale-West Palm Beach, FL $80,160
    Tampa-St. Petersburg-Clearwater, FL $77,290
    Philadelphia-Camden-Wilmington, PA-NJ-DE-MD $76,950
    Napa, CA $76,400
    Palm Bay-Melbourne-Titusville, FL $73,330

    Related occupations in State College, PA

    OccupationMedian salary
    Accountants and Auditors $63,480
    Human Resources Specialists $66,340
    Project Management Specialists $101,620
    Fundraisers $66,750
    Buyers and Purchasing Agents $65,120
    Business Operations Specialists, All Other $83,940

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in State College?

    The median hourly wage for Market Research Analysts and Marketing Specialists in State College, PA is $29.49, based on BLS OEWS 2025 data. Top earners (90th percentile) make $53.30 or more per hour.

    Is State College above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in State College, PA is 20.3% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in State College?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $41,830 per year in State College, PA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $53,020.