Market Research Analysts and Marketing Specialists Salary in Toledo, OH

BLS Occupational Employment & Wage Statistics • May 2025 • Toledo, OH

Median annual salary $62,500 -18.8% vs national
Median hourly $30.05
10th percentile $37,970
90th percentile $104,280
Employed locally 1,020
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

Type a city below to see how Toledo, OH stacks up on salary and cost of living.

Full tool →
Market Research Analysts and Marketing Specialists
in
Toledo, OH
vs

    Salary percentile breakdown

    10th
    $37,970
    25th
    $47,340
    50th (median)
    $62,500
    75th
    $80,760
    90th
    $104,280

    Toledo economic context

    Unemployment rate 5.50% 2024 annual avg • BLS LAUS
    Median household income $63,749 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 98% Median Market Research Analysts and Marketing Specialists salary is 2% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Columbus, OH $73,570
    Cincinnati, OH-KY-IN $70,410
    Cleveland, OH $70,160
    Ohio $67,850
    Springfield, OH $66,780
    West Northwestern Ohio nonmetropolitan area $66,630

    Related occupations in Toledo, OH

    OccupationMedian salary
    Accountants and Auditors$75,940
    Human Resources Specialists$63,830
    Project Management Specialists$81,690
    Business Operations Specialists, All Other$65,960
    Buyers and Purchasing Agents$66,220
    Training and Development Specialists$60,980

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Toledo?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Toledo, OH is $30.05, based on BLS OEWS 2025 data. Top earners (90th percentile) make $49.44 or more per hour.

    Is Toledo above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Toledo, OH is 18.8% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Toledo?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $37,970 per year in Toledo, OH. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $47,340.