Market Research Analysts and Marketing Specialists Salary in Tucson, AZ

BLS Occupational Employment & Wage Statistics • May 2025 • Tucson, AZ

Median annual salary $57,870 -24.8% vs national
Median hourly $27.82
10th percentile $33,420
90th percentile $100,680
Employed locally 1,690
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Tucson, AZ
vs

    Salary percentile breakdown

    10th
    $33,420
    25th
    $41,980
    50th (median)
    $57,870
    75th
    $74,680
    90th
    $100,680

    Tucson economic context

    Unemployment rate 3.60% 2024 annual avg • BLS LAUS
    Median household income $67,929 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 85% Median Market Research Analysts and Marketing Specialists salary is 15% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Phoenix-Mesa-Chandler, AZ $69,120
    Kalamazoo-Portage, MI $60,080
    Flagstaff, AZ $58,960
    Sierra Vista-Douglas, AZ $56,130
    Prescott Valley-Prescott, AZ $52,680
    Yuma, AZ $48,730

    Related occupations in Tucson, AZ

    OccupationMedian salary
    Accountants and Auditors $75,750
    Project Management Specialists $84,980
    Business Operations Specialists, All Other $86,230
    Human Resources Specialists $62,220
    Buyers and Purchasing Agents $77,200
    Compliance Officers $69,780

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Tucson?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Tucson, AZ is $27.82, based on BLS OEWS 2025 data. Top earners (90th percentile) make $48.92 or more per hour.

    Is Tucson above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Tucson, AZ is 24.8% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Tucson?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $33,420 per year in Tucson, AZ. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $41,980.