Market Research Analysts and Marketing Specialists Salary in Kalamazoo, MI

BLS Occupational Employment & Wage Statistics • May 2025 • Kalamazoo-Portage, MI

Median annual salary $60,080 -21.9% vs national
Median hourly $28.89
10th percentile $37,490
90th percentile $98,190
Employed locally 560
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Kalamazoo, MI
vs

    Salary percentile breakdown

    10th
    $37,490
    25th
    $47,470
    50th (median)
    $60,080
    75th
    $76,020
    90th
    $98,190

    Kalamazoo economic context

    Unemployment rate 4.20% 2024 annual avg • BLS LAUS
    Median household income $70,525 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 85% Median Market Research Analysts and Marketing Specialists salary is 15% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Bloomington, IL $92,570
    Minneapolis-St. Paul-Bloomington, MN-WI $85,850
    Minnesota $81,460
    Miami-Fort Lauderdale-West Palm Beach, FL $80,160
    Midland, MI $77,740
    Philadelphia-Camden-Wilmington, PA-NJ-DE-MD $76,950

    Related occupations in Kalamazoo, MI

    OccupationMedian salary
    Accountants and Auditors $75,990
    Human Resources Specialists $62,490
    Project Management Specialists $94,030
    Business Operations Specialists, All Other $72,090
    Buyers and Purchasing Agents $68,080
    Training and Development Specialists $62,840

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Kalamazoo?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Kalamazoo, MI is $28.89, based on BLS OEWS 2025 data. Top earners (90th percentile) make $51.04 or more per hour.

    Is Kalamazoo above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Kalamazoo, MI is 21.9% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Kalamazoo?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $37,490 per year in Kalamazoo, MI. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $47,470.