Market Research Analysts and Marketing Specialists Salary in York, PA

BLS Occupational Employment & Wage Statistics • May 2025 • York-Hanover, PA

Median annual salary $60,740 -21.1% vs national
Median hourly $29.20
10th percentile $36,730
90th percentile $124,000
Employed locally 600
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
York, PA
vs

    Salary percentile breakdown

    10th
    $36,730
    25th
    $45,520
    50th (median)
    $60,740
    75th
    $83,440
    90th
    $124,000

    York economic context

    Unemployment rate 3.40% 2024 annual avg • BLS LAUS
    Median household income $82,238 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 74% Median Market Research Analysts and Marketing Specialists salary is 26% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Minneapolis-St. Paul-Bloomington, MN-WI $85,850
    Miami-Fort Lauderdale-West Palm Beach, FL $80,160
    Tampa-St. Petersburg-Clearwater, FL $77,290
    Philadelphia-Camden-Wilmington, PA-NJ-DE-MD $76,950
    Napa, CA $76,400
    Palm Bay-Melbourne-Titusville, FL $73,330

    Related occupations in York, PA

    OccupationMedian salary
    Accountants and Auditors$74,490
    Project Management Specialists$99,310
    Human Resources Specialists$68,410
    Business Operations Specialists, All Other$88,920
    Buyers and Purchasing Agents$70,620
    Logisticians$79,790

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in York?

    The median hourly wage for Market Research Analysts and Marketing Specialists in York, PA is $29.20, based on BLS OEWS 2025 data. Top earners (90th percentile) make $60.16 or more per hour.

    Is York above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in York, PA is 21.1% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in York?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $36,730 per year in York, PA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $45,520.