Marketing Managers Salary in Bakersfield, CA

BLS Occupational Employment & Wage Statistics • May 2025 • Bakersfield-Delano, CA

Median annual salary $135,980 -15.6% vs national
Median hourly $65.38
10th percentile $75,210
90th percentile —
Employed locally 250
National median $161,030

Compare Marketing Managers salary & buying power

Type a city below to see how Bakersfield, CA stacks up on salary and cost of living.

Full tool →
Marketing Managers
in
Bakersfield, CA
vs

    Salary percentile breakdown

    10th
    $75,210
    25th
    $105,950
    50th (median)
    $135,980
    75th
    $182,230

    Bakersfield economic context

    Unemployment rate 8.60% 2024 annual avg • BLS LAUS
    Median household income $67,660 2023 • Census ACS
    Marketing Managers salary vs area income 201% Median Marketing Managers salary is 101% above the area median household income

    Top-paying metros for Marketing Managers

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $228,580
    San Francisco-Oakland-Fremont, CA $212,520
    Boston-Cambridge-Newton, MA-NH $200,010
    Trenton-Princeton, NJ $199,950
    Massachusetts $192,480
    Cheyenne, WY $183,540

    Nearby metros — Marketing Managers salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $228,580
    San Francisco-Oakland-Fremont, CA $212,520
    Boston-Cambridge-Newton, MA-NH $200,010
    California $178,160
    San Diego-Chula Vista-Carlsbad, CA $171,590
    Santa Maria-Santa Barbara, CA $166,690

    Related occupations in Bakersfield, CA

    OccupationMedian salary
    General and Operations Managers $102,510
    Sales Managers $95,390
    Medical and Health Services Managers $128,360
    Education Administrators, Kindergarten through Secondary $147,350
    Financial Managers $142,890
    Construction Managers $128,640

    Frequently asked questions

    How much do Marketing Managers make per hour in Bakersfield?

    The median hourly wage for Marketing Managers in Bakersfield, CA is $65.38, based on BLS OEWS 2025 data. Top earners (90th percentile) make $130.31 or more per hour.

    Is Bakersfield above or below average for Marketing Managers salaries?

    The median Marketing Managers salary in Bakersfield, CA is 15.6% below the national median of $161,030. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Marketing Managers in Bakersfield?

    Entry-level Marketing Managers (10th percentile) earn around $75,210 per year in Bakersfield, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $105,950.