Marketing Managers Salary in Santa Cruz, CA

BLS Occupational Employment & Wage Statistics • May 2025 • Santa Cruz-Watsonville, CA

Median annual salary $152,020 -5.6% vs national
Median hourly $73.09
10th percentile $88,700
90th percentile —
Employed locally 170
National median $161,030

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Marketing Managers
in
Santa Cruz, CA
vs

    Salary percentile breakdown

    10th
    $88,700
    25th
    $115,060
    50th (median)
    $152,020
    75th
    $203,390

    Santa Cruz economic context

    Unemployment rate 5.90% 2024 annual avg • BLS LAUS
    Median household income $109,266 2023 • Census ACS
    Marketing Managers salary vs area income 139% Median Marketing Managers salary is 39% above the area median household income

    Top-paying metros for Marketing Managers

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $228,580
    San Francisco-Oakland-Fremont, CA $212,520
    Boston-Cambridge-Newton, MA-NH $200,010
    Trenton-Princeton, NJ $199,950
    Massachusetts $192,480
    Cheyenne, WY $183,540

    Nearby metros — Marketing Managers salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $228,580
    San Francisco-Oakland-Fremont, CA $212,520
    Boston-Cambridge-Newton, MA-NH $200,010
    California $178,160
    San Diego-Chula Vista-Carlsbad, CA $171,590
    Santa Maria-Santa Barbara, CA $166,690

    Related occupations in Santa Cruz, CA

    OccupationMedian salary
    General and Operations Managers $108,150
    Sales Managers $100,550
    Medical and Health Services Managers $136,030
    Financial Managers $160,250
    Managers, All Other $162,740
    Computer and Information Systems Managers $190,590

    Frequently asked questions

    How much do Marketing Managers make per hour in Santa Cruz?

    The median hourly wage for Marketing Managers in Santa Cruz, CA is $73.09, based on BLS OEWS 2025 data. Top earners (90th percentile) make $140.71 or more per hour.

    Is Santa Cruz above or below average for Marketing Managers salaries?

    The median Marketing Managers salary in Santa Cruz, CA is 5.6% below the national median of $161,030. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Marketing Managers in Santa Cruz?

    Entry-level Marketing Managers (10th percentile) earn around $88,700 per year in Santa Cruz, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $115,060.