Personal Financial Advisors Salary in Madison, WI

BLS Occupational Employment & Wage Statistics • May 2025 • Madison, WI

Median annual salary $123,840 +21.2% vs national
Median hourly $59.54
10th percentile $61,460
90th percentile —
Employed locally 580
National median $102,140

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Personal Financial Advisors
in
Madison, WI
vs

    Salary percentile breakdown

    10th
    $61,460
    25th
    $77,850
    50th (median)
    $123,840
    75th
    $218,590

    Madison economic context

    Unemployment rate 2.40% 2024 annual avg • BLS LAUS
    Median household income $86,827 2023 • Census ACS
    Personal Financial Advisors salary vs area income 143% Median Personal Financial Advisors salary is 43% above the area median household income

    Top-paying metros for Personal Financial Advisors

    Metro areaMedian salary
    East South Dakota nonmetropolitan area $169,520
    New York-Newark-Jersey City, NY-NJ $168,350
    New York $167,970
    Boise City, ID $167,940
    San Francisco-Oakland-Fremont, CA $157,510
    Pinehurst-Southern Pines, NC $155,950

    Nearby metros — Personal Financial Advisors salary comparison

    Metro areaMedian salary
    Sheboygan, WI $133,200
    Winston-Salem, NC $129,570
    Northwestern Wisconsin nonmetropolitan area $129,060
    Milwaukee-Waukesha, WI $121,220
    Oshkosh-Neenah, WI $120,720
    Green Bay, WI $117,310

    Related occupations in Madison, WI

    OccupationMedian salary
    Accountants and Auditors $80,490
    Project Management Specialists $92,170
    Management Analysts $97,680
    Human Resources Specialists $75,250
    Business Operations Specialists, All Other $74,810
    Market Research Analysts and Marketing Specialists $69,340

    Frequently asked questions

    How much do Personal Financial Advisors make per hour in Madison?

    The median hourly wage for Personal Financial Advisors in Madison, WI is $59.54, based on BLS OEWS 2025 data. Top earners (90th percentile) make $243.89 or more per hour.

    Is Madison above or below average for Personal Financial Advisors salaries?

    The median Personal Financial Advisors salary in Madison, WI is 21.2% above the national median of $102,140. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Personal Financial Advisors in Madison?

    Entry-level Personal Financial Advisors (10th percentile) earn around $61,460 per year in Madison, WI. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $77,850.