Market Research Analysts and Marketing Specialists Salary in Madison, WI

BLS Occupational Employment & Wage Statistics • May 2025 • Madison, WI

Median annual salary $69,340 -9.9% vs national
Median hourly $33.34
10th percentile $43,350
90th percentile $123,900
Employed locally 2,520
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

Type a city below to see how Madison, WI stacks up on salary and cost of living.

Full tool →
Market Research Analysts and Marketing Specialists
in
Madison, WI
vs

    Salary percentile breakdown

    10th
    $43,350
    25th
    $54,990
    50th (median)
    $69,340
    75th
    $93,870
    90th
    $123,900

    Madison economic context

    Unemployment rate 2.40% 2024 annual avg • BLS LAUS
    Median household income $86,827 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 80% Median Market Research Analysts and Marketing Specialists salary is 20% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Minneapolis-St. Paul-Bloomington, MN-WI $85,850
    Providence-Warwick, RI-MA $77,630
    Philadelphia-Camden-Wilmington, PA-NJ-DE-MD $76,950
    Winston-Salem, NC $73,780
    Lakeland-Winter Haven, FL $73,360
    Milwaukee-Waukesha, WI $72,430

    Related occupations in Madison, WI

    OccupationMedian salary
    Accountants and Auditors$80,490
    Project Management Specialists$92,170
    Management Analysts$97,680
    Human Resources Specialists$75,250
    Business Operations Specialists, All Other$74,810
    Training and Development Specialists$77,430

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Madison?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Madison, WI is $33.34, based on BLS OEWS 2025 data. Top earners (90th percentile) make $58.41 or more per hour.

    Is Madison above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Madison, WI is 9.9% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Madison?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $43,350 per year in Madison, WI. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $54,990.