Market Research Analysts and Marketing Specialists Salary in Ames, IA

BLS Occupational Employment & Wage Statistics • May 2025 • Ames, IA

Median annual salary $61,440 -20.2% vs national
Median hourly $29.54
10th percentile $36,870
90th percentile $106,610
Employed locally 260
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Ames, IA
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    Salary percentile breakdown

    10th
    $36,870
    25th
    $48,240
    50th (median)
    $61,440
    75th
    $81,350
    90th
    $106,610

    Ames economic context

    Unemployment rate 2.40% 2024 annual avg • BLS LAUS
    Median household income $71,090 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 86% Median Market Research Analysts and Marketing Specialists salary is 14% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    California $92,770
    Washington-Arlington-Alexandria, DC-VA-MD-WV $84,640
    District of Columbia $83,340
    Denver-Aurora-Centennial, CO $80,670
    Olympia-Lacey-Tumwater, WA $80,560
    Miami-Fort Lauderdale-West Palm Beach, FL $80,160

    Related occupations in Ames, IA

    OccupationMedian salary
    Business Operations Specialists, All Other $64,930
    Accountants and Auditors $76,250
    Project Management Specialists $83,870
    Human Resources Specialists $68,990
    Compliance Officers $75,780
    Buyers and Purchasing Agents $64,860

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Ames?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Ames, IA is $29.54, based on BLS OEWS 2025 data. Top earners (90th percentile) make $49.11 or more per hour.

    Is Ames above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Ames, IA is 20.2% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Ames?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $36,870 per year in Ames, IA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $48,240.