Market Research Analysts and Marketing Specialists Salary in California
BLS OEWS May 2025 • 28 metro areas • California
Market Research Analysts and Marketing Specialists in California earn a median salary of $74,085 per year on average across 28 metro and nonmetro areas, -3.7% vs the national median of $76,950. An estimated 99,500 market research analysts and marketing specialists are employed across California, with salaries ranging from $58,240 to $139,140 depending on location.
$74,085
Avg median salary in California
$139,140
Highest paying metro
$58,240
Lowest paying metro
99,500
Employed in California
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Market Research Analysts and Marketing Specialists
inMarket Research Analysts and Marketing Specialists salaries by city in California
| Metro area | Median salary | 25th pct | 75th pct | Employed |
|---|---|---|---|---|
| San Jose, CA | $139,140 | $82,760 | $201,980 | 12,240 |
| San Francisco, CA | $124,840 | $79,900 | $170,580 | 23,560 |
| Los Angeles, CA | $79,620 | $61,840 | $116,890 | 37,140 |
| San Diego, CA | $79,460 | $60,740 | $112,150 | 7,730 |
| Sacramento, CA | $79,440 | $60,280 | $106,490 | 3,680 |
| Santa Maria, CA | $78,140 | $58,270 | $105,160 | 970 |
| Oxnard, CA | $77,790 | $58,410 | $116,160 | 1,450 |
| Santa Rosa, CA | $77,570 | $62,040 | $103,660 | 960 |
| Santa Cruz, CA | $76,440 | $57,360 | $98,680 | 420 |
| Napa, CA | $76,400 | $56,640 | $101,640 | 440 |
| Stockton, CA | $74,160 | $58,260 | $96,050 | 620 |
| Vallejo, CA | $74,120 | $54,410 | $96,810 | 320 |
| Riverside, CA | $71,690 | $52,300 | $103,820 | 4,980 |
| Salinas, CA | $68,520 | $53,180 | $88,160 | 360 |
| El Centro, CA | $68,030 | $51,370 | $93,530 | 90 |
| Visalia, CA | $67,600 | $50,580 | $90,920 | 260 |
| Modesto, CA | $67,210 | $53,800 | $95,820 | 480 |
| Bakersfield, CA | $66,750 | $49,150 | $92,820 | 730 |
| Redding, CA | $65,740 | $49,720 | $89,190 | 200 |
| San Luis Obispo, CA | $65,570 | $53,090 | $93,620 | 520 |
| Fresno, CA | $64,830 | $50,130 | $88,460 | 1,100 |
| Chico, CA | $64,790 | $49,670 | $81,160 | 270 |
| North Valley-Northern Mountains Region of California | $63,690 | $50,850 | $82,070 | 260 |
| Yuba City, CA | $63,160 | $49,030 | $83,630 | 100 |
| Hanford, CA | $62,420 | $50,840 | $94,120 | 60 |
| North Coast Region of California | $59,850 | $49,080 | $80,070 | 270 |
| Merced, CA | $59,160 | $48,270 | $82,830 | 140 |
| Eastern Sierra-Mother Lode Region of California | $58,240 | $49,390 | $79,340 | 150 |