Market Research Analysts and Marketing Specialists Salary in Appleton, WI

BLS Occupational Employment & Wage Statistics • May 2025 • Appleton, WI

Median annual salary $61,830 -19.6% vs national
Median hourly $29.73
10th percentile $39,040
90th percentile $101,490
Employed locally 590
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Appleton, WI
vs

    Salary percentile breakdown

    10th
    $39,040
    25th
    $48,880
    50th (median)
    $61,830
    75th
    $79,420
    90th
    $101,490

    Appleton economic context

    Unemployment rate 2.50% 2024 annual avg • BLS LAUS
    Median household income $83,919 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 74% Median Market Research Analysts and Marketing Specialists salary is 26% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Minneapolis-St. Paul-Bloomington, MN-WI $85,850
    Providence-Warwick, RI-MA $77,630
    Philadelphia-Camden-Wilmington, PA-NJ-DE-MD $76,950
    Winston-Salem, NC $73,780
    Lakeland-Winter Haven, FL $73,360
    Milwaukee-Waukesha, WI $72,430

    Related occupations in Appleton, WI

    OccupationMedian salary
    Accountants and Auditors$78,430
    Project Management Specialists$94,300
    Human Resources Specialists$65,370
    Buyers and Purchasing Agents$66,590
    Business Operations Specialists, All Other$64,260
    Training and Development Specialists$62,200

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Appleton?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Appleton, WI is $29.73, based on BLS OEWS 2025 data. Top earners (90th percentile) make $50.04 or more per hour.

    Is Appleton above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Appleton, WI is 19.6% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Appleton?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $39,040 per year in Appleton, WI. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $48,880.